ABOUT
I'm a Design Director based in New York,
currently at Walmart Creative.
I lead creative direction across campaigns, brand systems, and customer experiences—helping brands launch, evolve, and grow while building high-trust teams where designers thrive.
Originally from Auckland, New Zealand, I bring over 13 years of in-house and agency experience across retail, sports, fashion, hospitality, and brand identity.
Selected work is featured.
Complete portfolio available upon request.
![]()
I'm a Design Director based in New York,
currently at Walmart Creative.
I lead creative direction across campaigns, brand systems, and customer experiences—helping brands launch, evolve, and grow while building high-trust teams where designers thrive.
Originally from Auckland, New Zealand, I bring over 13 years of in-house and agency experience across retail, sports, fashion, hospitality, and brand identity.
Selected work is featured.
Complete portfolio available upon request.
EXPERIENCE
Walmart Creative
Associate Design Director, 2023–Present
New York, NY, USA
Standard Black
Art Director, 2022–2023
Senior Designer, 2018–2022
New York, NY, USA
Blackrose NYC
Designer, 2015–2018
New York, NY, USA
Huffer
Graphic Designer, 2013–2015
Auckland, New Zealand
EDUCATION
Unitec Institute of Technology, 2013
Bachelor of Design and Visual Arts
Graphic Design and Animation
Auckland, New Zealand
Walmart Creative
Associate Design Director, 2023–Present
New York, NY, USA
Standard Black
Art Director, 2022–2023
Senior Designer, 2018–2022
New York, NY, USA
Blackrose NYC
Designer, 2015–2018
New York, NY, USA
Huffer
Graphic Designer, 2013–2015
Auckland, New Zealand
EDUCATION
Unitec Institute of Technology, 2013
Bachelor of Design and Visual Arts
Graphic Design and Animation
Auckland, New Zealand
EXPERTISE
Creative Leadership
Design Direction
Motion Direction
Art Direction
Brand Identity
Executive Presentations
Out-of-Home (OOH)
Digital & Editorial Design
Packaging & Print Production
CONTACT
kevrosales7@gmail.com
LinkedIn — kevinrosales
Instagram — @kevin_rosales
Visual Journal — andre-kevin
FEATURED IN
Hypebeast — Adidas Y-3
Mindsparkle Mag — Irving Farm New York
Packaging of the World — Gochu x Black Estate Wines
Counter-Print Books — Green Door Pizza
Creative Leadership
Design Direction
Motion Direction
Art Direction
Brand Identity
Executive Presentations
Out-of-Home (OOH)
Digital & Editorial Design
Packaging & Print Production
CONTACT
kevrosales7@gmail.com
LinkedIn — kevinrosales
Instagram — @kevin_rosales
Visual Journal — andre-kevin
FEATURED IN
Hypebeast — Adidas Y-3
Mindsparkle Mag — Irving Farm New York
Packaging of the World — Gochu x Black Estate Wines
Counter-Print Books — Green Door Pizza